In order for Ford to start to regain their position in the automotive industry, they had to expand their current and develop new revenues streams. One new revenue stream Ford expects to expand upon is their European presence. They plan to use their experience in the USmarket and leverage it into foreign assets. Ford has set out to maximize European platform development in manufacturing and engineering efficiency to create several different global models. The development of the Ford Mondeo will enable the car manufacturer to venture down this road. This platform incorporates the high end refinement of European design, five star protection and superb driving dynamics. It is quickly becoming known as one of the top of the line midsize sedans.
When designing and engineering the Ford Mondeo, they were able to find the correct balance between extraordinary comfort and high end driving dynamics. The automobile provides the comfortable ride of an executive sedan, yet has the ability to perform with a dynamic agility. A good percentage of this can be attributed to the numerous features found in this model. These sophisticated features include:
Five star occupant protection which includes a body structure designed with an advanced rigid safety cell, size and dual front airbags.
2.3 Liter engine that comes with a fuel-efficient six speed automatic that delivers an excellent performance.
The convenience and connectivity of Bluetooth
GSP satellite navigation
Advanced human machine interface and keyless entry
A European design style that uses kinetic characteristics. This design style is characterized by its distinct arches, headlamp design, confident stance and taut bold wheels.
The Ford Mondeo features are impressive and continue to surprise many for the industry experts. This is evident by the numerous industry awards they received:
2008 Motor Trend Top 10 Car
2008 Car and Driver 10 Best Car
Sina Best Driving Performance Car
China Mainstream Media Alliance Judging Committee Special Recommendation
2008 Taiwan Car News Magazine Best Domestic Large Sedan
2009 New Zealand Automobile Association Best Medium Car
Many of the features included in the Ford Mondeo are what separates this car from its competition. They are also the reason why this model continues to gain notoriety, and continues to grow in popularity.
