With the rise of an internet led society the pressure put on advertising your business in new and ingenious ways online has increased. This has been accentuated by the growth of web based reviewing and blogs, official or unofficial. Who nowadays spends a serious amount of money on a product such as a Used Mercedes Benz, without Googling them for customer reviews first?
This is all the more prominent in the automotive industry. Which car manufacturer doesn’t have a fantastically complicated, seductive and all round technologically fantastic website? None of them do, and that’s because they know that how they are seen on the internet is representative of what their company stands for, and therefore, what their products also stand for. This is also probably why car manufacturers spend more on advertising each year, than any other corner of the market. Who doesn’t remember Mercedes’ infamous ‘Tunnel’ advert? And they all have the same thing in common; they are selling the type of lifestyle they know we want. This is why they are set in beautiful locations, with beautiful actors, and most importantly beautiful cars.
Online however there is a need to back up on the promises made in advertising campaigns, because if you don’t, customers will shout ( or rather write in capital letters) about it anywhere they are given space.
If you are thinking of buying a car there are some fantastic websites which not only review and idolise Super Cars, but talk about the everyday type models that us mere mortals will consider buying. They also talk, more importantly, about the history of the company and which aspects you can expect them to lead the field in, or not.
Take the rather aptly named Mercedes-Benz blog (set up by a fan Adrian Dorofte, which you can follow on Twitter and Facebook, with individual blog posts almost everyday. In their own words “It contains useful information about Mercedes-Benz, breaking news, spy shots, secret projects and pages of the prestigious history of the oldest and best carmaker in the world. That is Used Mercedes Benz.”
There are even private blogs set up by Mercedes-Benz themselves, which you can gain access to from the main website, or alternatively, speak to your local Mercedes dealer about their personal website, ask if there is a place where previous customers have left comments and feedback, its more than likely that they have. You could always just speak to someone you know who has a Mercedes, it might not be technologically advanced but it will do the job just as well!
The increase in accessibility and advances in communication can only have a positive effect on a buying community. Not only will there be a need for a higher standard of product, but prices and service will need to be competitive because it is now all too easy to see what the competition is offering. Which all boils down to a better deal for the consumer really, especially if you are buying a new car. It is almost too easy to check out those that have used Mercedes-Benz before you, and make an informed choice.
